Brochure Printing: Paper And Binding Options Explained

When you've created a brochure and decide to have it printed, you'll need to choose the type of paper you'd like it to be printed on and the type of binding that will hold the pages together. Brochures tend to be printed on A4 or A5-sized paper, but they can be printed on any paper size that you would like. The size of the paper does not impact on the paper type or binding options available to you.

Choosing A Paper Type

Brochures can be printed on coated or uncoated paper. Coated paper is more expensive than uncoated, as it is heavier and has a smooth, luxurious feel to it. Coated paper comes in matte, gloss and silk finishes and can be a good choice if you have lots of images in your brochure. Uncoated paper has a slightly rough texture and more natural appearance than coated paper. It can be a good choice for brochures that contain mainly text, and this paper will give your brochure a professional look without a lot of shine.

Binding Options Suitable For Brochures

There are three main binding options that are suitable for brochures, and the right choice for you will come down to your budget and personal preference. Spiral binding is the least expensive option and involves a flexible plastic spiral being threaded through holes that are punched along one side of your brochure pages. When you open a spiral-bound brochure, the pages will lay flat. Saddle stitch binding involves folding the pages of your brochure down the middle line and stapling them to create a thin spine. Brochures bound with the saddle stitch method do not lay flat when you turn a page. Perfect binding is the most costly binding option for brochures and involves pages being folded and gathered into sections, with a few pages per section. The sections are then sewn together to create a durable spine before being glued into a soft cover. Perfect binding creates a square spine, and your brochure will not lie flat when open. This type of binding is commonly used for paperback books and is best suited to thick brochures. The turnaround time for printing brochures using the perfect binding method tends to be longer than when opting for spiral or saddle stitch binding, so be sure to factor that into your plans.

For further information on brochure printing services and selecting the best options for your product, contact a local printing company.